Why hire a video marketing agency?

At Magnified Creative, we understand the power of video marketing and the role it can play in helping businesses connect with their audience and promote their products and services. Our team of experienced professionals has the expertise and knowledge to create high-quality video content that will effectively promote your business. Here are just a few reasons you may want to hire a pro:

1. Expertise and experience: A video marketing agency has the expertise and experience to create professional-quality video content that effectively promotes your business. They have the knowledge and skills to craft a message that will resonate with your target audience and drive results.

2. Time-saving: Creating video content can be a time-consuming process. By hiring a video marketing agency, businesses can save time and focus on other aspects of their business while the agency handles video production.

3. Cost-effective: Hiring an in-house team to create video content can be expensive. On the other hand, a video marketing agency can provide the same level of quality at a more cost-effective price.

4. Access to advanced technology: Video marketing agencies have advanced technology and software to help create high-quality video content. This includes video editing software, animation tools, and specialized camera equipment.

5. Flexibility: A video marketing agency can be flexible and adapt to your business's changing needs and goals. They can create a variety of video content, from product demonstrations to brand storytelling, to meet the specific needs of your business.

In conclusion, video marketing is an essential tool for businesses looking to promote their products and services and connect with their target audience. By hiring a video marketing agency, businesses can benefit from the expertise, experience, and advanced technology of a team of professionals while saving time and money.

5 Tips to Make Your Zoom Calls Look More Professional

Video conferencing offers a variety of benefits over traditional phone calls and in-person meetings, but it can be tricky to get the video quality just right. Whether you’re using Zoom, Microsoft Teams, or Google Meet, you’ll want your audio and video to look sharp and clear to ensure the best possible results. Learn how to get better video quality with these five easy tips!

1. Have Good Lighting

A well-lit room will help you get better video quality. One easy option is just to set up your computer so that you’re facing a window. If you don't have access to a window or want more light, set up some inexpensive LED lights on either side of your computer and position them at a 45-degree angle to you. Better lighting will help your camera produce better results.

2. Use a Better Microphone

If you have a laptop with a built-in microphone and are unhappy with the quality, consider using an external microphone. There are tons of great options out there, but a simple mic that plugs into a USB port should work fine! The closer you can get the microphone to you, the better you will sound.

3. Set Up A Backdrop

To make your video look more professional, you should set up a backdrop. It doesn't have to be anything fancy - just clean up the space behind you and make it look nice. Consider adding plants, candles, artwork, or other similar items. Make sure there is nothing too distracting, though! Find a compromise between your unmade bed and a plain white wall.

4. Make Your Camera Eye Level

When you're on a video call, it's important that the camera is at eye level. If the camera isn't at eye level, then you'll either have clients looking up your nose or you’ll be staring down at them. To fix this problem, all you need to do is place your computer or camera on an elevated surface so that it looks as if the camera is right in front of your face. Get rid of that double chin by making sure your camera is at eye level.

5. Keep Background Noise to a Minimum

It's always best to minimize background noise when you're on a call. In a world of remote work, it’s not always possible to have it be completely quiet, and most people are pretty understanding of pets, partners, and children making some occasional noise. However, to get the best possible video call quality, you’ll want to find a quiet place.

And that’s it! Hopefully, these five tips can help you have better Zoom calls. If you have any questions at all don’t hesitate to reach out.